If you have joined a jewelry show before, you have probably learned to prepare for these kinds of shows. You are most likely adept at handling juried shows as well non juried shows as well. On the other hand, if you are new to these kinds of shows, you probably do not know what to expect.
First of all, you need to relax. Even those who are fairly experienced exhibitors would still find themselves worrying about their own shows as well. Many would still find themselves apprehensive about joining juried event with high booth fees. Of course, regardless of whether you are a beginner or an experienced exhibitor, you would think twice about paying high booth fees. You’d wonder, “Is it worth it? Can this jewelry show give me what I want?”
If you are new, you may even find yourself fretting whether you should join a jewelry show with $100 booth fee. For beginners, this is a reasonable apprehension. However, you need to know now that in time, you would have to raise your booth fees limits because as a general rule, a jewelry show that demands high booth fees is generally a show that can command a large customer base for your products.
Is this true? Can a jewelry show justify its high booth fee? You need to remember that when the facilitator of the show asks for a fairly steep booth fee, it usually guarantees that there will be a large number of people who will be attending the show. Perhaps, you can also expect high quality buyers – people who would be willing to part with large sums of money for great products. To assuage your worries, it is advisable that before you actually hand over the fee, you could check out the percentage number of the exhibitors who are returning from the previous jewelry show. This will give you an idea whether or not these vendors found that the jewelry show lived up to their expectations.
How much can you expect to earn from a jewelry show? As a general rule, you can expect 10 times the amount of your booth fee. So, for instance, you forked a $100 bill for booth fees, you could expect at least $1,000 of earnings from the show. Of course, you also need to take into consideration the quality of your products and the kind of stall you set up. These things could affect the bottomline figure. You could earn more or less depending on the kind of products you would be selling.
Remember that the jewelry show does not feature your products alone. There will be competitors at the show – people who are out there to sell their products as well. The people running the show can only control your success to a certain extent. They would provide the venue, the advertisements and the possible buyers. It is up to you, however, to make sure that you sell your product well.
Generally, a jewelry show is quite helpful if you are running a jewelry business or you are creating jewelry for a living. As long as you have great products, there is no reason why you should fret about joining these kinds of shows. You only stand to benefit from them anyway.
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