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If you want to build strong email relationship with your subscribers, you have to know what they are interested in.professional copywriting The other important thing is to meet their expectations. Just because they subscribed to your email newsletter doesn’t mean that they are absolutely happy with the service you provide. At least you can always do better. That’s why you have to ASK them what THEY want. Create polls or a survey where you can ask your readers what they like/dislike about your newsletter, product or service. You can offer them some useful value-added content like white papers or discount on your products in order to more people participate in your survey.

Some smart marketers give customers the chance to make a profile or preference page. This method will endear the customers to you. The personal letters would satisfy them and make them feel how important they are. Naturally the content you provide should be high quality and specific, this will help you keep subscribers. But besides having a high quality content, your visitors need to know several more things to continue to be loyal.

They have to know the frequency of your email newsletter and the exact date when they can expect your email newsletter in their inbox. If they subscribed to a monthly newsletter they want to receive it once a month and not once a week or “when I have time I will send it” schedule. Also, like with print magazines you have to decide a date in the month when you will send your email newsletter. It does not matter what day you choose, as long as you keep to that date every month. If you prefer days more, you can say something like this: “You will get our Messaging Times Newsletter on every first Wednesday in the month”.